Walk into a Nordstroms, Bloomingdales or any large department store. First floor beauty products everywhere. Stroll through, a brand ambassador intercepts you, gives you a sample of a fragrance. Open it up and your sense of smell drives you to purchase. What happened? Simple. An emotional connection has taken over...
Brands create body language. A consumer picks up a box of Tylenol. A slight smile begins. That headache is history. What happened? Repeated brand performance. Building an enduring bond between brand and user. Some brands just have that unique power that make us feel good about ourselves. They perform every...
No two products are exactly the same. But that’s not what consumers believe. For many, generic products are difficult to separate, so they make choices based on a whole host of reasons. It could be habit, package color, ease of purchase, and of course price. To separate your product from...