Author: Damien Harvey

Brand Promises Made. Brand Promise Kept.

March 28, 2023

Companies make products. Brands on the other hand are owned by the consumer. Your knowledge of a brand is the brand image. The more you like a brand, the greater the brand trust. Take the iPhone for example. Apple spends millions of dollars in advertising so you will adore their brand. ...

Be Different or Be Gone

March 14, 2023

Damien Harvey

Awareness Campaign, Brand Strategy, Retail

No two products are exactly the same. But that’s not what consumers believe. For many, generic products are difficult to separate, so they make choices based on a whole host of reasons. It could be habit, package color, ease of purchase, and of course price. To separate your product from...