Brand Strategy

Five Senses. Five ways to sell.

Five Senses. Five ways to sell.

Walk into a Nordstroms, Bloomingdales or any large department store. First floor beauty products everywhere. Stroll through, a brand ambassador intercepts you, gives you a sample of a fragrance. Open it up and your sense of smell drives you to purchase. What happened? Simple. An emotional connection has taken over...

Read: "Consistency: Today’s Brand Lifeline"

Consistency: Today’s Brand Lifeline

Ralph Waldo Emerson, said, “A foolish consistency is the hobgoblin of little minds.” Poetic words but so wrong in today’s light speed standard of social media. The iron rule to build a brand today: Consistency especially on-line is all. Many companies, hire experts to build their brands. It’s up to these brilliant...

Read: "I Pledge Allegiance to a Brand"

I Pledge Allegiance to a Brand

Brands create body language. A consumer picks up a box of Tylenol. A slight smile begins.  That headache is history. What happened? Repeated brand performance. Building an enduring bond between brand and user. Some brands just have that unique power that make us feel good about ourselves. They perform every...