Our Process

This is how

DHG Works

Differentiation

We refine your brand, cultivating its uniqueness to give your customers a reason to pick up your product, share your social media post, or become a loyal customer.

Impact

We listen intently as you share your vision with us. Whether you want to make the world a better place by giving back to the environment or share a message of body positivity, we make sure your brand has the impact you want.

Trust

Building trust is a key ingredient in successful branding. That trust starts with our connection to you. Our team is transparent with ideas, creative concepts, and strategies to ensure what we do seamlessly matches your vision.

We Discover

What is your vision? What does your brand stand for? How well does it communicate its core values? How do consumers feel about the brand? The discovery process is a crucial step in aligning your business goals to brand strategy and maximizing long-term success. Together we evaluate the brand image, communications, consumer perception, and competition.

We Analyze

Before you can get to the business of creating or repositioning your brand, reimagining your logo, or designing your website, you need to know where you stand within the competitive landscape.

Asking “Who are we?” is not enough. It is equally as important to know who “they” are. A competitive analysis identifies your competitors, their strengths and weaknesses, gathers data on their products and services, and observe their marketing strategies.

We Define

What you create should accurately communicate who you are. We assist in defining your vision, your purpose, mission and values.

A big part in articulating the core messaging of your brand is knowing that your identity isn’t shaped exclusively by what your brand wants to present, but it’s also informed by what your customers wants to engage with, or are accustomed to interacting with. If your identity doesn’t resonate with them, it won’t be effective. We’ll help you define your relationship with your target audience to create and energize engagement.

We Create

Once we have defined your brand’s mission and positioning strategy, we dive right into the process of creating a striking visual language to communicate your brand’s values in the most effective and impactful way. This is when we work on your logo, colors, typography, style guides, photography, packaging.

Our main focus is to make your brand truly unique, engaging and desirable in an ocean of similar competitors. We will persuade your customer to love your brand by articulating an attractive and coherent visual story.

We Coordinate

The process of managing all the minute aspects of a branding project can be intimidating. We clarify and simplify this process for you by managing all the various aspects of your particular project. From fashion and product photography to film production, packaging and printing, we’ll coordinate vendors and production schedules to orchestrate a timely, successful and on-budget deployment of your brand across the channel mix.

We Refine

All the time spent in research, strategy, design, writing, revisions, and more revisions lead up to the moment of truth when the final product is ready to be finally be turned from concept to reality. With all this build-up and legwork, the last thing you want when the finish line is in sight is an unexpected technical problem or logistical hurdle.

We take one last long look at every aspect of the project to make sure all the multiple moving parts are coordinating and working well together. It’s complex and we get it done right.

We Roll Out Your Baby

This is the moment you’ve been waiting for. All that dreaming, planning and hard work has finally concretized the moment your brand and your story become officially a tangible reality.

We orchestrate a impacting, comprehensive cross-channel media blast to announce the world you have arrived.

We Monitor

We Track, We Tweak

It doesn’t end when a delivery and a roll out. We have the ability to measure your brand’s health, and analyze how your customers buy and use your products, and what they think and feel about the brand. Tracking your brand highlights which initiatives work well, impacting sales positively, as well as identifying the ones that don’t, so they can be targeted and improved.

All shapes. All sizes.

Cohesive Branding from Start to Finish

Today’s branding and advertising also demand a deep knowledge of every social channel and platform available. DHG has the technology tools to offer you a helping hand in delivering powerful content that speaks to your audience. No matter the size of your project, we painstakingly develop cohesive, powerful identities from initial concepts to the successful deployment of print, packaging and social media marketing strategies. Don’t stress about how to tell your story. We’ll take care of that.

Charting the path to a successful campaign:

From concept to reality

Explore

Analyze

Create

Refine

Deploy

Your path to growth

We Build Business Through Meaningful Branding

By combining design, technology, and business strategy we create a unified story to engage your audience and drive your goals forward. Creating memorable experiences while delivering real impact, beauty, and the extraordinary is our purpose. Join us in changing the world with meaningful branding.

Brand Building

In-depth analysis of marketplace and creation of concepts and strategies to ensure your unique and lasting image in the marketplace.

Content Creation

Original video, imagery and writing across social media that appeal specifically to your target audience.

Digital Campaigns

Design and creation of dynamic, creative, and efficient programs on multiple platforms.

Design

Highly experienced designers in illustration, layout, package design, digital display and print.

Production

Award winning Producers and Directors in TV advertising, social video, radio advertising and multimedia creation.

Website Development

Extensive experience in the design, writing an development of traditional and e-commerce websites.

What We Do

We appeal to all 5 senses to create a lasting impact for your brand. Make your customers feel something with every ad, every piece of packaging, and with every moment they spend with your brand. The possibilities are endless, and we explore every one of them.

Creating this brand experience in your customers life is the primary goal of any dhg campaign. We design, strategize and implement approaches that create meaningful connections between your brand and your customers. Ultimately, a dhg campaign is more than just promoting a certain product to a passive audience, it is the execution of a comprehensive plan which activates your customers to engage with your brand’s identity and its core values.

FEATURED WORK

Flatrock Motorsports Park and Entertainment Destination

B2C Retail/Product / Featured

House of Dear

B2B Health/Beauty Marketing / B2C Retail/Product / Featured

Birkenstock

B2B Retail Health/Beauty / Featured

Pili Ani Essential Oils and All Natural Products

B2B Retail Health/Beauty / Featured

Experiential

We understand that there’s just something viscerally different about participating in a way that allows you to be part of something as opposed to merely witnessing it. When this experiential approach is applied to the marketing of your brand, the unique combination of sights, sounds, textures, tastes and smells all add up to create a personal experience that leaves an indelible mark.

For any brand, this type of experiential marketing is a golden opportunity to drastically increase their brand awareness and exposure, either through turning their audience into brand ambassadors or encouraging participants to share their experience on social media.

FIVE SENSES

We believe that identity extends to all senses by giving the greatest attention to the photographic, editorial, sound and motion elements, imperative in the digital and social branding era. Today, more than ever, the whole concept must be painstakingly coherent.

Striking visual design is at the heart of all of our group’s disciplines. Whether it is in the design of a visual identity or an event campaign, we consider it to be at the center of our approach. We take into account all current or future media, erasing the boundaries between print and digital, between video and augmented reality. Our design team develops each element methodically and is thus involved in all deliverables.

EMOTIONAL VALUE

We create emotional connections between people and the brands they choose to be part of their lives. We come up with the strategy, the positioning, the branding, the names.

You market and advertise for one reason: You are asking a consumer for permission to enter their story. Why? Because you can offer them value. It may be a service or product which will enhance their lives or a badge they can proudly wear. But to enter their story you have to be relevant. Making and keeping you relevant is why dhg is here.