The indie Health and Beauty industry has exploded in popularity, product offerings, and features more creative and energetic disruptors and entrepreneurs than ever before. But these new labels all have one over-arching challenge: how to get their exciting products into the marketplace, especially retail shelves? The answer, Ignite Beauty Strategy.
In January of 2021 Louise Caldwell, former North American President of Birkenstock Natural Skin Care, SVP of Sales for Drunk Elephant and several other high-profile positions at the top of the Health and Beauty industry, formed Ignite Beauty Strategy to help Indie Health and Beauty brands get-to-market. Ignites main purpose is to provide guidance and a boots-on-the ground approach to navigating the bureaucratic, retail and production hurdles that Indie beauty brands often face when trying to launch their brands.
To launch the Ignite brand, Louise Caldwell tapped dhg to design and build a new website that would highlight her former involvement with some of the world’s top cosmetic brands and describe the Ignite approach to marketing beauty products in one of the world’s most competitive industries. The result was a vibrant, exciting, easy to understand website which clearly lays out the Ignite vision and works to attract new clients.