Re-go to REGO

August 12, 2021

Art Design, Awareness Campaign, Brand Strategy, Campaigns, Copy Writing, Digital Advertising, Production, Retail

dhg is thrilled to announce its new creative services relationship with REGO Center in Queens NY. REGO has been a fixture in the retail market in Queens and surrounding areas for over 3 decades.
Recently, Urban Edge an existing dhg client, tapped us to produce a Back To School marketing awareness campaign to encourage shoppers to come back to REGO Center after the COVID shutdown.
Back To School was selected as the focal point of the campaign and a high energy, exciting and energetic style was created to attract students both in high school and in college, and their parents.

The campaign strategy is comprehensive and tasked dhg with the creation and production of multiple creative disciplines, including:
-Copywriting for original campaign slogan(s), video and radio advertising
-Art design for entire campaign
-15sec Snap Chat video
-15sec and 30sec digital audio ads playing on Pandora and Spotify
-English and Spanish print advertising
-Digital Display ads
-On-Site event posters and Bus/Transit poster advertising—

Bus and Poster Design