Musk’s Inner JFK
Elon Musk is a master brand builder. Tesla loses money and their stock climbs into the stratosphere. So what does a brand builder do, he creates amazing brand news. Musk has an inspiration- President John F. Kennedy.
The Kennedy’s magical brand called Camelot still lives with us today. So it’s not surprising that Elon borrows JFK’s great idea: space. In 1962 JFK said, “We choose to go to the moon in this decade and other things, …not because they are easy, but because they are hard, because that goal will server to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone and one which we intend to win. ” https://er.jsc.nasa.gov/seh/ricetalk.htm
Unfortunately JFK never lived to see his vision fulfilled. In 1969 the moon landing capped a decade of optimism and achievement. The moon was brilliant idea presidential idea. Bold, inspirational and creative. The way you’d want to think of Tesla. So Mr. Musk channeling inner JFK announced that he hopes to send a manned mission to Mars by 2022. He called his bold plan for mankind, “ a space bearing civilization and a multi-planetary species. “We at the damien harvey group find that great branding ideas can come from anyone or anything. Wrapping Tesla up in red Mars dust is… brilliant.
We will help clients find their great branding ideas. Check us out at dhg.world.
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