How To Grow Your Business Through Social Media in 2022

How To Grow Your Business Through Social Media in 2022

Outsource Your Social Media Operations:
Keeping up with social media and its’ constantly evolving landscape can feel like a full-time job – and it is. Partnering with a social media manager could be the key to your brand’s expansion. To ensure your social media success, your business needs to show up consistently online. That means optimizing your marketing efforts by developing and researching social strategies, and publishing and creating content while also engaging with new and existing customers. Outsourcing your social media marketing functions to a professional with the proper knowledge and experience will allow you to focus on other things, like developing new products or services.

Is partnering with a social media manager right for you?
If your 2022 business goals include:
-Increasing qualified traffic to your website
-Optimizing social media for lead generation
-Promoting brand recognition and awareness
-Facilitating dynamic engagement
-Establishing your brand as an industry leader
-Fostering sales growth online
-Enhancing brand loyalty
Partnering with a social media manager could be right for you.

Learn What To Plan For & What To Avoid in 2022

Include Social Media Marketing in Your 2022 Budget
According to the February 2021 CMO Survey, companies allocated 24.5% of their annual marketing budget to social media. Given the recent expansion of users on social media, paid posts (or social media ads) are the best way for brands to target new audiences on social media, and convert them into customers. Without a trusted partnership with a creative agency or social media management agency, many businesses fail to include vital line items in their annual marketing budgets, thus resulting in missed opportunities for growth.

A few items to consider on this year’s social media budget are:
-Paid social media campaigns
-Influencer marketing
-Premium content creation
-Social media management

Avoid Hiring Multiple Contractors For Short Periods of Time
By hiring multiple contractors for jobs such as graphic design, branding, and social media, you could be unknowingly putting your brand at risk. Creating a cohesive online social media presence is not only important for building a brand’s authority, but also it is important for rendering results. To protect your brand and your budget, create partnerships that are a minimum of 3 to 6 months. Why? Hand-offs between freelancers/agencies cost your brand time and money Creative campaigns often take 1 to 3 months to fully optimize. By constantly switching contractors, your paid campaigns may never optimize On-boarding new contractors takes time out of your schedule Working with multiple contractors creates inconsistencies in your brand’s presence, tone, and quality of content marketing

Overwhelmed on where to begin? DHG is equipped with a team of branding and social media professionals eager to partner with your brand to ensure you meet your 2022 business goals.