The Outlet Resource Group

Big Little Buys

Marketing and communications campaign – created by the damien harvey group

the damien harvey group has started a new and exciting relationship with The Outlet Resource Group (ToRG), Chicago, IL. ToRG is unique in the outlet mall industry because it is the only full service firm which provides, leasing, marketing and business strategies to outlet malls worldwide. dhg’s first project with ToRG has been to create, design and implement an advertising campaign for one of ToRG’s newest clients, Westbrook Outlets in Westbrook Connecticut.

On-Site Posters, Collateral, Facebook, Instagram, Digital Display, Website, and Radio

Big Little Buys

Playing off of Westbrook Outlets’ location, just 2 miles from the Connecticut shoreline on the Atlantic Ocean, we decided to create a cheeky twist on the hugely popular HBO drama, Big Little Lies. The new campaign called “Big Little Buys” will run through the rest of 2019 and uses some of  TV drama’s sultry, mysterious and sassy elements in the campaign’s messaging. For the 2019 summer campaign, dhg has produced numerous Radio, digital and Facebook advertising and various collateral materials.

Are you connected to your customers?

To learn more about how this campaign compelled consumers and how you can integrate these creative elements into your next direct to consumer campaign, please fill out the form to contact dhg.

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