dhg is proud to announce its association with the Spirit Club Foundation (SCF) located in Bethesda Maryland and the debut of the “Ever Dreamed” messaging and awareness campaign. SCF is a not-for-profit organization whose goal is to create Health Equity, by providing physical fitness resources in the same quantity and quality for the disabled that’s available to everyone.
In August 2017 Spirit Club Foundation Chairman Steve Allen asked dhg to work with the Foundation to develop a new Mission Statement, Foundation slogan and a branding campaign to increase awareness of the organization in the Washington DC, Northern Virginia and Maryland region. The goal of the new campaign was to expose the incredible work that SCF does on a daily basis and shed light on some of the courageous members who use the facilities.
In mid-October, dhg produced a photo shoot at the beautiful Spirit Club fitness facility in Kensington, MD where numerous members with emotional and physical disabilities participated in exercise classes. We took many photos and had many ‘keepers’, but we had to agree on just four.