An energy campaign that beat 11 other ad agencies – created by the damien harvey group
An Optimization Study – For Energy
450 participants from a total of 7 states (4 states with energy deregulation).
The goal: Understand from key markets what positive message, benefits and visuals resonate with their targeted audience.
Comprehensive research conducted for a Public Policy Energy Institute
demonstrated the importance to buy American.
Claims that describe the tangible and emotional benefits of energy Optimize more often-specifically:
1) “Energy enables the farmer to grow and harvest the food we share with family and friends”
2) “Energy is behind many of life’s special moments”