From “Hallelujah” to “Sugar Sugar”. Keeping it simple.
From “Hallelujah” to “Sugar Sugar” there’s nothing more personal than music. We love what we love. There’s no accounting for taste. People still sing to the 1968 song “Sugar Sugar” by the Archies, an American fictional garage band. Other songs from that era are largely forgotten like “Honey” by Bobby Goldsboro.
Though ” Sugar Sugar” has stood well after a half-century, the true time-tested champion is “Hallelujah” from the Messiah written George Frideric Handel. Written around 1741, the music for Messiah was completed in just 24 days and the word Hallelujah derives from the Hebrew word in Praise of God. Critics say the Messiah may be the most beautiful music ever written. But still there is an amazing connection between these two songs. Each remarkably has almost no lyrics- ‘Sugar, Sugar, Honey, Honey’ for the Archies and ‘Hallelujah’ for the Messiah.
So both songs pass an advertising truth. Keep it simple. Simple gets seared into the mind.
At the damien harvey group we believe your advertising message should be simple so people can remember your product. The endurance of these two very different pieces of music proves that you don’t need to be complicated to be remembered. Just make sure your message is simple and endearing. And like the last lyric of “Hallelujah”, that success will be for ever and ever.
To see what we’ve done for clients like www.SpiritClubfoundation.org, check us out at www.dhg.world.
the damien harvey group