The world’s greatest flying billboard.
It’s called Air Force One. But it just may be the smartest advertising ever.Here’s the deal for America:
The Wall Street Journal says, “Boeing Jets Once Destined for Russian Carrier to Be Next Air Force One.
Planes will be converted to cut costs …” By Doug Cameron Aug. 1, 2017
If this sale goes through, the U.S. gets quality work at a steep discounted price.
What Boeing gets- they sell a cancelled order, sky-high good will and years of free advertising.
Here’s how the free ad time works: Every time Air Force One is in the air, it’s literally on the air.
Lots and lots of free TV time. A branding dream. Sure our eyes see a plane but our brain see something more.
A stimuli. People come to conclusions about brands based on different stimuli.
Every time AF1 flies, this strong visual stimuli gets planted in minds all over the planet.
It’s like a flying billboard that says: Boeing flies the highest people to the highest places.
Is there any better celebrity endorsement than having the president use your product.
And that’s not all. While most advertisers have to pay for their advertising, Boeing has the best solution of all:
A free ad for every flight.
We at dhg salute Boeing, they make a great product.
We also salute their marketing team, they made a great deal.
If your a marketer that needs help, check us out a www.dhg.com
the damien harvey group