Same old, new office
The office of the future? It’s going to look a lot like the office of the past.
Yes notebooks have replaced typewriters. Walls came down and turned into cubicles. Cubicles are now turning into vast open work areas. But the age of telecommuting will be put on hold a little longer.
The Wall Street Journal said this succinctly in an article by John Simons-“The Boss Wants You Back in the Office” https://www.wsj.com/articles/ibm-a-pioneer-of-remote-work-calls-workers-back-to-the-office-1495108802 “Managers demand more collaboration and greater control over the workday, but bringing workers back isn’t easy.” The joy of working from home is appealing. No commuting. No traffic jams. No quick lunches. Unfortunately, everyone was in love with the technology and forgot about the boss.
Productivity drives business. And ideas drive productivity. Yes we are running businesses, not grand social experiments. And the best way to create ideas has always been collaboration. New jobs like old jobs require collaboration and that doesn’t happen when people are not physically together. We have all seen the many abuses of flex arrangements. People claim “working from home” and then blatantly tell you they were somewhere else doing something else.
At dhg we are in the advertising business and that means we’re in the collaboration business. We talk to one another. We share ideas with our client partners. That’s how we that move goods off of shelves. What’s really good is how we’re ahead of the curve again.
Check it out at www.dhg.world
the damien harvey group