At The Top
Glickman | Design Remodel Build is a premier designer and builder of luxury, residential remodeling projects in the Washington, DC area. To remain a leader in this highly competitive space, Glickman engaged dhg as its Agency of Record to elevate its internet presence through a complete site redesign, and comprehensive marketing campaign via digital display and social media.
As a major component of the dhg strategy for Glickman, campaigns needed to be written and created to differentiate Glickman from top regional competitors. The “Rethink” campaign was designed to encourage potential clients to start visualizing and concepting on how a new remodeling project would beautify their homes and enhance their lives. This strategy was developed to achieve two goals: To engage the audience creatively and to help “qualify” potential clients.
Your Home For Life
A specialty of Glickman | Design Remodel Build is the design and building of luxury accessibility additions. The Your Home For Life campaign was created to tie in the Glickman expertise of adapting mobility and accessibility design with the new concept of Aging-In-Place.
dhg held a casting call with Glickman to choose a new spokesperson to represent the firm in a series of TV/Social Media 15sec spots. We were thrilled to select Laura Harris, a well know actress in the Washington, DC area. The success of the spots has been consistent since their airing with marked increases in website visits and conversions.
That’s the amount of traffic that comes to the Glickman web site through mobile devices. dhg is expert in creating media that is responsive and beautifully designed to work on any devise.
These pillars build the graphic language of a brand: The logo and iconography, which encompasses both research and photographic production as well as distinctive graphic cues. The notion of colors, which carry within them the emotional language of design: they are to the image what frequency is to music.
Glickman | Design Remodel Build
Director of Design
Harold Kaplan, Dave Landis, Tim Birsin