Nov
06
What to Eat in a Safe Space In some offices you can find a safe space called a Pause Pod. It looks like a tent. But the manufacturer says you couldn’t be more wrong. “It’s the Pause Pod! It’s very different from a little tent for children. It’s for professionals who...
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Oct
26
A Hero Slowly Dies For decades the sandwich from Subway stood long. The alternative to the Big Mac, Subway sold you a foot for five. Subway grew from a small regional shop, to the world’s largest restaurant chain with over 46,000 stores. But tastes change. There have been marketing snafus....
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Oct
19
Musk’s Inner JFK Elon Musk is a master brand builder. Tesla loses money and their stock climbs into the stratosphere. So what does a brand builder do, he creates amazing brand news. Musk has an inspiration- President John F. Kennedy. (more…)
Oct
13
The check won’t be in the mail anymore. Remember stamp collecting? Most millennials don’t. They get their mail on a phone. A post office may as well be in a foreign country. (more…)
Sep
20
The Restaurant Drive-Through is Through. Drones deliver dinners in Iceland. In Michigan, Domino’s experiments with driverless vans to your door. (more…)
Sep
15
The Airline Seat Wars On every flight, airlines fight a silent price war with passengers. Cramping them into ever shrinking seats. For airlines it’s survival. More seats mean more money. Of course, passengers fight back. They complain, and file lawsuits. Now it’s in court. Bloomberg reported, “The U.S. Court of...
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Aug
30
A New Way to Look at New The most powerful words in advertising: new and free. Ads use ‘free’ every day: Buy one get one free. Stay seven nights get the eighth night free. For marketers, free is forever. ‘New’ is a different story. (more…)
Aug
23
Turning Pinstripes Into Dollar Signs Baseball is a business. A big one. And a unique one. Baseball doesn’t have customers. They have fans. Customers need to be sold. Fans buy even when product is bad. Baseball gets free advertising. That’s why ESPN exists. (more…)
Aug
15
The world’s greatest flying billboard. It’s called Air Force One. But it just may be the smartest advertising ever. (more…)
Aug
09
How Zero Earns More It’s a massive marketing problem for Coca-Cola. Management faces persistent headwinds. The solution: Coca Cola has changed the name of Coke Zero to Coke Zero Sugar. The situation comes down to two words beginning with “t”. (more…)
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