Nov
21
The Greyhound Bus with Wings The airline business has evolved. Once female passengers wore soft dresses, and men donned jackets and ties. Now people fly with comfortable clothes like flip-flops and lululemon Yoga pants.The airlines golden age lasted about three decades. Starting in the 50’s, it ended with deregulation act...
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Nov
08
What to Eat in a Safe Space In some offices you can find a safe space called a Pause Pod. It looks like a tent. But the manufacturer says you couldn’t be more wrong. “It’s the Pause Pod! It’s very different from a little tent for children. It’s for professionals who...
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Oct
25
A Hero Slowly Dies For decades the sandwich from Subway stood long. The alternative to the Big Mac, Subway sold you a foot for five. Subway grew from a small regional shop, to the world’s largest restaurant chain with over 46,000 stores. But tastes change. There have been marketing snafus....
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Oct
11
Musk’s Inner JFK Elon Musk is a master brand builder. Tesla loses money and their stock climbs into the stratosphere. So what does a brand builder do, he creates amazing brand news. Musk has an inspiration- President John F. Kennedy. (more…)
Sep
27
The check won’t be in the mail anymore. Remember stamp collecting? Most millennials don’t. They get their mail on a phone. A post office may as well be in a foreign country. (more…)
Sep
06
The Restaurant Drive-Through is Through. Drones deliver dinners in Iceland. In Michigan, Domino’s experiments with driverless vans to your door. (more…)
Aug
30
The Airline Seat Wars On every flight, airlines fight a silent price war with passengers. Cramping them into ever shrinking seats. For airlines it’s survival. More seats mean more money. Of course, passengers fight back. They complain, and file lawsuits. Now it’s in court. Bloomberg reported, “The U.S. Court of...
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Aug
16
A New Way to Look at New The most powerful words in advertising: new and free. Ads use ‘free’ every day: Buy one get one free. Stay seven nights get the eighth night free. For marketers, free is forever. ‘New’ is a different story. (more…)
Aug
02
Turning Pinstripes Into Dollar Signs Baseball is a business. A big one. And a unique one. Baseball doesn’t have customers. They have fans. Customers need to be sold. Fans buy even when product is bad. Baseball gets free advertising. That’s why ESPN exists. (more…)
Jul
19
The world’s greatest flying billboard. It’s called Air Force One. But it just may be the smartest advertising ever. (more…)
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