The Airline Seat Wars
On every flight, airlines fight a silent price war with passengers. Cramping them into ever shrinking seats. For airlines it’s survival. More seats mean more money. Of course, passengers fight back. They complain, and file lawsuits. Now it’s in court. Bloomberg reported, “The U.S. Court of Appeals in Washington, D.C., ordered aviation regulators to consider setting minimum standards for the space airlines give passengers.
“This is the Case of the Incredible Shrinking Airline Seat,” Judge Patricia Ann Millett wrote “… aircraft seats and the spacing between them have been getting smaller and smaller, while American passengers have been growing in size.” https://www.bloomberg.com/news/articles/2017-07-28/u-s-court-rebukes-faa-over-incredible-shrinking-airline-seat
Airlines weren’t always in the small seat business. Once airlines sold destinations. Before deregulation every airline had to offer the same fare. So advertising helped carriers stand out. Destinations made them different. Eastern Airlines flew to Florida. In winter, Eastern ran lavish promotions saying, ‘We’ve got your Sunshine’. But in 1978 deregulation became law. Low fares came in, and the lure of exotic locations flew away. Eventually low-cost carriers like Southwest drove the likes of Eastern, Pan Am, and TWA into bankruptcy. Today the airline business is changing again. Seats are getting larger for business travelers. Seats can become beds, or walled off to become, ‘mini suites’. The war goes on.
We at dhg help clients change their business model to fit with the changing times. Check us out at www.dhg.world
the damien harvey group