A Hero Slowly Dies
For decades the sandwich from Subway stood long. The alternative to the Big Mac, Subway sold you a foot for five. Subway grew from a small regional shop, to the world’s largest restaurant chain with over 46,000 stores. But tastes change. There have been marketing snafus. The NY Post reported, “from pitchman Jared Fogle pleading guilty to possessing child porn to a lawsuit from an Australian sleuth with a measuring tape after he discovered the sandwich-maker’s dirty little secret — Subway’s famous “footlong” sub measures in at a measly 11 inches…”
This has led to lawsuits and turned off customers, letting rivals like Jersey Mike’s steal business away. What’s also happening is Millennials eat differently. They order healthier fare from an app. This new generation spends $20 on loaf of high-end bread. They want craft beer, artisan cookies, and farm fresh veggies. In Brooklyn, New York they’ve opened a state of the art food court, where the pastrami sandwich ($21.45) is the star — ‘sliced by hand and piled high…’What will Subway do? Probably redo their stores, institute a loyalty program, and wait for tastes to change. After all there is nothing more timeless than a sandwich.
At the damien harvey group we help clients spot trends and pay attention to your business, so you won’t sell a short sandwich. Check us out at www.dhg.world.
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