The Greyhound Bus with Wings
The airline business has evolved. Once female passengers wore soft dresses, and men donned jackets and ties. Now people fly with comfortable clothes like flip-flops and lululemon Yoga pants.The airlines golden age lasted about three decades. Starting in the 50’s, it ended with deregulation act of 1978.This was the earthquake that changed the business. The law deregulated the industry in the United States, removing U.S. Federal Government control over fares, routes and market entry of new airlines and ushered in free markets.
Before deregulation, airline marketers tried hard to separate themselves. In the 1950’s multiple airlines introduced bunk beds with curtains. Qantas upped everyone with its kangaroo soup and fresh lobster tails.
With the advent of the British Airways Concorde, passengers were treated to free Cuban cigars and Sevruga caviar. In the 70’s, American Airlines flew with Wurlitzer organs. In the 80’s, Continental had pubs and video game consoles.
Free markets ended these promotions and brought us an era of low fares, cramped seats, surly flight attendants and endless security lines. Today’s cheap flights have claimed many victims. We have seen the bankruptcy of Pan Am, Eastern, and Braniff. The price era means everyone flies for the price of bus fare.
So how do you differentiate in a market where price is king? You contact dhg. Spotting trends and helping clients re-position their brands is what we do best. Check us out at www.dhg.world
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